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Ogilvy.com | The most local of the internationals, the most international of the locals
A contemporary outlook and true cultural attunement are much more important in a world where there is a new mandate for our business. That mandate is integrated communications and our response, what we call 360 Degree Brand Stewardship® , means a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.
http://www.ogilvy.com
From: International Full Service Advertising Agencies
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Date: Feb 16, 2007
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